Over the past few weeks, we�ve covered a few common areas of confusion related to AdWords, including�billing and spending, and�keywords. This week, we�d like to wrap up this blog series by offering some helpful info on the AdWords auction.
If you have questions about how the AdWords auction works, a great place to start is with this introductory video from Hal Varian, Google�s Chief Economist.
One of the most important factors in deciding your ad�s position within the auction is its Quality Score. To learn more about�how Quality Score is defined, and�how to improve it, you can visit the�Search Ads Quality Getting Started Guide.
Finally, remember that if you�d like to understand how bidding can affect your ad's performance in the auction, you can use the�bid simulator. It will provide you with click, cost, and impression data estimating how your ad could have performed over the last seven days had you used a different bid.
These resources should give you more insight into how the AdWords auction works.
This concludes our AdWords Myths series. We hope it�s helped clarify a few things you may have been wondering about AdWords.
Posted by Miles Johnson,�Inside AdWords�crew
No comments:
Post a Comment