On Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau�s Innovation Days @ Internet Week. The talk is entitled �There�s a perfect ad for everyone,� and during it Neal made six predictions about how display advertising will change for the better by 2015.
You can view the recording at google.com/watchthisspace.
The talk was about the new technologies in display advertising that are resulting in better user experiences, better advertiser results and incredible growth for the industry. We�re investing significantly to help improve display advertising for advertisers, publishers and users. But we�re poised to make even greater advances in the years ahead. We�re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we�ve never seen before.
If you watch the talk, let us know what you think by following us and sending us a note.
Posted by Lauren Barbato, Inside AdWords crew
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