Using the status hover for a keyword in the Keywords tab, you�ll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new ratings have a relative scale so you�ll understand whether your performance expected clickthrough rate, ad relevance, and landing page experience is average, above average, or below average compared to other advertisers.
We�ve heard from advertisers that having more insight on Quality Score can help you better focus efforts to improve performance. Improving ads quality is great for users, too.
One final note: This launch gives you information you can use to improve your Quality Score, but it doesn�t change how Quality Score or ad rank are calculated.
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