Welcome new AdWords Top Contributors!

This week, the English AdWords Community team is pleased to welcome three new members to the AdWords Top Contributor program: Moshe Avichai, Pankaj Sabharwal, and Scott Dunroe. The Top Contributor program recognizes advanced AdWords experts who have dedicated their time and passion for AdWords to helping other users in the Community. Read their stories below about how they first got involved in the AdWords Community.

Moshe Avichai (aka �MosheTLV�)

With a start of my engineering consulting business and use of AdWords, I wanted to gain a better understanding of the advertising system. AdWords forum was my starting point to get answers to my questions.�

Pankaj Sabharwal (aka �pankaj1782�)

I realized how much my AdWords knowledge improved since I discovered the forum. Ever since then, it has become my hobby to help other users in the AdWords Community. I love interacting with the Community because it has users ranging from beginners to Adwords Experts.

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Scott Dunroe (aka �ScottyD�)

The ability to interact with some of the most knowledgeable individuals in the AdWords industry is a real privilege. But the best feeling of all is helping novice members with their AdWords related questions and then seeing them gradually become active members themselves.

Our three new Top Contributors will be active in the Community along with the other Top Contributors and our thousands of users to help you with all your AdWords questions. Join the conversation!

Posted by the AdWords Community Team

GoMo: Mark your calendar to �Hangout on Air� and learn how to build a mobile site in minutes

Did you know that 40% of mobile web users reported that they�ve turned to a competitor�s site after a bad mobile experience1? With about half of all Americans now owning a smartphone2, it�s time for businesses to meet user expectations by delivering a mobile experience as good as the desktop experience. In short, it�s time to step up to the plate and build a site optimized for the mobile web. �
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Google can help. We recently teamed up with DudaMobile to release a free mobile site builder. �In three easy steps you�re able to get started with mobile: (1) enter your site�s URL, (2) customize your site and (3) redirect mobile users automatically to the new mobile-friendly version. �It�s free and takes just a few minutes to complete!

Join us on Thursday, May 10th at 1pm EST/10am PST and watch as Google showcases how two businesses, Top Mast Resort in Massachusetts and Sava�s Restaurant in Michigan, go mobile and build mobile-friendly sites--live on air.

You�ll see how Top Mast is preparing to take advantage of mobile travel purchase intent - which is five times higher than online travel purchase intent, according to InsightExpress. �You�ll also see Sava�s move ahead of 95% of restaurants that do not have mobile-friendly sites, according to a study by Restaurant Science.

Finally, you�ll hear from the CMO of Dudamobile, Dennis Mink; he�ll talk about best practices when using the mobile site builder and walk through important questions to ask yourself when building a mobile-friendly site.

Details on how to tune in

1. Sign into Google+ on Thursday, May 10th at 1pm EST/10am PST
2. Go to the Think with Google Google+ page
3. Look for the stream post and click to enter the live stream

Be sure to set a reminder in your calendar! If you have questions before or during the Hangout, post them with the hashtag #GoMoSite as a comment on the Google+ page.

Posted by Suzanne Mumford, Google Mobile Ads Marketing

Sources: (1) Gomez 2011 (2) Nielsen February 2012

AdWords Community now available on your phone!

Ever wish you could reach out to other advertisers with just a click, even when you're not behind your computer? We�ve got some good news for you - AdWords Community is now optimized for all web-enabled mobile devices!

Like PPCBossman and many other Community users, you can get AdWords Community mobile on your smartphone and stay connected anywhere and at any time:

• Ask your AdWords questions as soon as they come to mind.
• Post answers/articles and help other members.
• Instantly browse any thread you want to re-visit.

Sign up is as easy as opening www.en.adwords-community.com in your mobile browser (ensure you type in the www) with no additional applications. It auto-captures your mobile email (you can choose to use a different email) - simply choose your username and get started!



The simple interface with finger-friendly buttons lets you easily use all all the Community features just like on your desktop. One member theitiuk says this increases his accessibility to reach out to the Community at any time from anywhere. PPCBossman, who is a regular user, finds the functionality almost identical to the desktop version.

Try it out, bookmark it on your phone and let us know what you think by posting your comments and suggestions on the AdWords Community.

Posted by Rashmi Singh, Ad Policy Specialist

Learn about Display Network Advertising with Google AdWords

Join us every Wednesday at 11am PST on the Google+ Your Business page to learn about the tools that Google offers your business. This week, we�re excited to bring you a Hangout On Air about advertising on the Google Display Network.

The Display Network is a powerful tool that can help you reach potential customers that may not be actively looking for you on search engines. In fact, 95% of users� time is spent outside of search. During the Hangout, we�ll show you how to harness the Display Network to select appropriate targeting options and identify important performance metrics for your business. Join us to learn more about topics like image ads, branding your business, and re-engaging users who have previously visited your site. In addition, we�re excited to invite two Top Contributors,�Kim and Theresa, from the AdWords Community to share their personal experience advertising on the Display Network.

Just sign into Google+ and add the Google+ Your Business page to your circles. Post questions ahead of time - simply look for the post that we put up every Monday morning soliciting your questions. Then, on Wednesday, navigate to your Stream where you�ll be able to view our Hangout live with just one click!

We�re excited to see you, answer your questions, and teach you a little about AdWords!

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Posted by Allison Sommer, Inside AdWords crew