Display ads on Google Images trial

As part of our Google Images redesign this July, we introduced Image Search Ads, which include a thumbnail alongside your ad text. We learned that on Google Images, image-based ads provided great results for our advertisers. They are also a highly useful format for users because they show commercial content directly related to the user's query.

Today we're expanding the image ad formats available on Google Images by testing rich media leaderboard units that appear above Google Images search results and invite you to try new products and services. With the introduction of this display ad format on Google Images, you now have a great opportunity to reach users with engaging ads, whether your goal is to build brand awareness, or to drive clicks and conversions.

Ad by Converse on Google Images, designed to gain awareness about their new shoe model.
Ad placed by Range Online, an iProspect Company.

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Advertising on Google Images allows you to reach hundreds of millions of users around the world who use the site to find relevant photos and images every week. Today display ads on Google Images are available on a small fraction of queries in the US and UK only. Over time, we hope to make display ads on Google Images available on more queries globally.

Display ads on Google Images work the same as they would on other sites in the Google Display Network. They're triggered by the content on the page - in this case, that�s defined by the category of the search term that the user enters. If, for example, you target your ad to appear on Google Images on travel-related content, your ad may appear on Google Images if a user searches for related terms like [travel], [vacation], [beach] or [summer holiday].

It�s easy to start running display ads on Google Images. Just use the AdWords placement targeting tool to target Google Images like any other site on the Google Display Network, and choose the type of content you want to advertise alongside. You can upload your own leaderboard format ad or create one using Display Ad Builder. Pricing can be either CPM or CPC, depending on your goals. If you want more information about the advertising options on Google Images, visit the Help Center.

We�re invested in making display advertising work better for both users and advertisers. We look forward to introducing new, innovative placements and formats on the Google Display Network to help you reach your advertising goals.


Posted by Nathania Lozada, Inside AdWords crew

Even More Reasons to Join the Sitelinks Party

Since launching Ad Sitelinks last November, more than 100,000 of our advertisers have made use of the format to provide deeper access to their sites� relevant content directly from ads on Google.

If you�re still on the fence about using Sitelinks, or haven�t looked into it yet, here�s even more reason to add them to your campaigns: on average, campaigns that have used one-line Sitelinks have seen an increase in CTR of more than 10 percent, and those with two-line Sitelinks continue to see the bump of more than 30 percent that we noted back in June.

Others are seeing even larger performance boosts. After implementing Sitelinks on their branded campaigns, Nationwide Insurance saw their CTR rise by 73 percent and conversions increase 60 percent over a 90-day period. Check out their full case study here.

Sitelinks offer a great way to give users a variety of paths to take based on their interests. For instance, if you search for �engagement rings�, Blue Nile gives you three different additional links that they think will help meet your needs. Maybe you�re trying to get ideas for what�s popular right now in engagement rings, or already have something in mind that you�re ready to craft. In either case, this ad directs you the appropriate way.

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If you�re looking for more information on how to implement and get the most out of Sitelinks, check out our new online course on the feature and read the FAQ in the Help Center.


Post Posted by Nathania Lozada, Inside AdWords crew

New Ad Planner features: the Ad Planner 1,000 and greater integration with AdWords

Today, we�re introducing several new features that integrate�DoubleClick Ad Planner�data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful data for making more informed media planning decisions.

Ad Planner Top 1,000 Most Visited Sites

One of these new key releases is the�Ad Planner 1000 list, a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. Published monthly, this list details the number of unique visitors, number of page views, and reach for each of the sites included. It�s a great way to quickly reference the most popular sites on the web.

The Ad Planner 1000 list is another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites. In conjunction with it, the Google Content Network just released an�Ad Planner 1,000 targeting feature. We hope that the combination of these two features helps provide you with more actionable data to use in your display ad campaigns.

Exporting Google Content Network Placements to AdWords

We�ve heard from many of you that you�d like to be able to easily buy Google Content Network placements that you find through Ad Planner. With the newly launched Export to AdWords feature, you can now simply export Google Content Network placements from Ad Planner into AdWords. These exported placements will be set up as a new campaign or ad group within your AdWords account. If you�re running text ads or display ads on the Google Content Network, this is an easy way to build media plans of managed placements.

Creating Lists in Ad Planner

To help you create your own list of favorite sites to save and add to your media plans, we�ve also recently launched �Lists� in Ad Planner. With �Lists�, you can store sites and placements in lists for future use in media plans. To get you started, we�ve made the Ad Planner 1,000 list available to all Ad Planner accounts as both an online reference and as a downloadable file.

Our goal with the AdPlanner 1000 and other recent updates is to offer you new tools that allow you to plan more efficiently, and more data so that you can make more informed advertising decisions.

Visit www.google.com/adplanner to check out the new features.

Posted by Rohit Kundaji, Software Engineer and Wayne Lin, Product Manager