Upcoming Webinar: Measurement and optimization on the GDN

Looking to measure and optimize your GDN campaigns? We'll be hosting a webinar on April 2nd at 3:00pm GMT to discuss how to create successful GDN campaigns. You can use the GDN to target specific sites, categories, topics and audiences, and in this webinar we'll discuss best practices surrounding the creation and optimization of GDN campaigns. This webinar will be presented by a UK-based Google Display Specialist and more specialists will on hand to answer any questions you may have.

Register now here! For upcoming live webinars and webinar recording links, please visit google.co.uk/ads/webinars.

Posted by Lauren Barbato, Inside AdWords crew

Webinar tomorrow: Advanced audience targeting on the Google Display Network

This live webinar will outline how advertisers can use advanced audience targeting across the Google Display Network. We will discuss how to overlap and maximize AdWords products in order to reach specific target audience segments by using products such as remarketing, interest categories, topic targeting and more. This live webinar will be presented by a UK-based Google Display Specialist and more specialists will be on hand to answer any questions you may have.

When: Tuesday 27th March at 3pm GMT (10am EST / 7amPST)

Register now!

Posted by Katie Miller, Inside AdWords crew

A better way to buy display

Editor's note (Monday, May 7th, 2012, 11:41 am PST): We have updated the date of the Display webinar mentioned below to June 19th.


Display advertising has undergone a bit of a fairytale-like transformation over the past several years, from the medium of �Click Here!� banner ads, to one that can be smart and sexy and help bring big ideas (even those from advertising�s past) to life. Now that display has had its �Cinderella moment,� we figured the �carriage� could use an upgrade as well. So today, we�re unveiling some changes designed to simplify the way you buy and run display through AdWords.

Display�s New Home in AdWords

For nine years, AdWords customers have been buying display campaigns through an interface designed for search. This is like trying to run in glass slippers -- it might work, but it�d be a lot more effective with the right running shoes. So we�re giving display its own tab within AdWords. Rolling out over the next few weeks, the new Display Network Tab is an interface built from the ground up to run display campaigns, and will enable you to bid, target and optimize display campaigns all from a single place. Click the image below to see the different Display Network Tab targeting options.

Display Network Tab

click to view larger image

A Revved-Up Contextual Engine

The contextual engine, which matches ads to pages based on keywords, is at the heart of display-buying through AdWords. We�ve been hard at work behind-the-scenes to give this engine its biggest enhancement ever, the ability to combine the reach of display with the precision of search, using Next-Gen Keyword Contextual Targeting. This means that you can fine-tune the performance of your contextual campaigns down to individual keyword level, which will help you take the performance of your marketing campaign to a completely new level. It�s now easier for you to extend search campaigns to display and more efficient to run the two types of campaigns together.

For example, let�s say you�re running display campaigns for a Travel Agency who offers a vacation packages in several Caribbean islands. In the past, you would have created themed ad groups targeting vacations to Turks and Caicos and the Caribbean. Now, with this new keyword level transparency you might realize that the keyword �Turks and Caicos vacations� is 4 times more profitable than the keyword �caribbean vacations�. You can optimize your campaigns to aggressively target these high performing keywords, and be more conservative on �caribbean vacations�.

Giving a Visual Edge

And like the writers of the best fairytales know, sometimes pictures communicate better than words (or numbers). Along with the new Display Network Tab and contextual engine, we�re introducing a way to visualize the reach of your campaigns, and see how that reach is impacted by combining multiple targeting types, such as keywords, placements, topics, interests or remarketing.

These changes are some of our biggest steps to date towards bringing together the science of search advertising with the art of display. We hope they give you some powerful new tools to connect with their customers and deliver engaging and relevant display ads.

Learn More

We�re rolling out the new Display Network Tab to all advertisers in the upcoming coming weeks.

For more information on what�s new on the Display Network Tab visit our help center article.

Please join Google in our upcoming webinar on June 19th to learn more about optimizing your targeting strategies for campaigns using the Next-Gen Keyword Contextual Targeting. Check out our new webinar page to register.

Watch Brad Bender, Director of Product Management for Display talk about the new Display Network Tab and the Next-Gen Keyword Contextual Targeting.

Posted by Alok Goel, Product Manager Next Gen-Keyword Contextual Targeting, Rebecca Illowsky, Product Manager Display Network Tab, and Claire Cui, Principal Engineer

Webinar tomorrow: Making Mobile-friendly Websites

Mobile searches have grown 400% in the last two years, but many businesses today still don't have mobile optimized sites. A mobile optimized site will allow users to have a great experience on your site while browsing on their mobile devices. Whether your customers are contacting you or making a purchase, this session will walk you through the ten best practices for building a better mobile site so you can get more customers while they are using mobile devices. This webinar will be hosted by one of our in-house Mobile Websites specialists who will also be on hand to answer questions after the webinar.

The session will take place on Tuesday, March 13, at 3pm GMT. Register Now!

Posted by Lauren Barbato, Inside AdWords crew

Introducing the Learn with Google Webinar Program

At Google, one of our goals is to help make the web work for your business. Today we�re introducing the Learn with Google webinar program that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics.

We�re kicking off the program with eight live webinars in March:

• March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video
• March 14 at 10am PDT: Introduction to the Google Display Network
• March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising
• March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
• March 21 at 10am PDT: Reaching Your Goals with Google Analytics
• March 22 at 10am PDT: GoMo for Publishers
• March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
• March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns

Check out our new webinar page to register for any of the sessions or to access on-demand webinars. We�ll be adding new webinars as they�re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers at the right time, make better decisions faster, or get the most from your marketing dollars, we hope that you�ll use these tips and how-to�s to maximize the impact of digital and grow your business. We�re looking forward to having you join us!

Posted by Erica Tsai, Product Marketing Manager

Webinar tomorrow - Getting Your Business on Google+

Are you interested in connecting with your customers in new ways? Join our live webinar on Tuesday, February 28th at 10am EST (3pm GMT) to learn more about how you can bring your business and your customers closer together using Google+.

Key topics that'll be covered in the presentation by Google+ experts include:

• Setting up a Google+ Page for your business
• Best practices and great example cases for using Google+
• Promoting your Google+ Page
• Improving the performance of your online marketing with +1

Register now!

For more live AdWords webinars visit the AdWords Online Classroom.

Posted by Katie Miller, Inside AdWords crew

Learn how to get your business on Google+

Yesterday, we opened up Google+ to businesses, a way for businesses to get closer to their customers. We�ve already seen many brands using Google+ in unique and exciting ways, such as hangouts out with Miss Piggy and style bloggers from Macy�s.

How can you best use Google+ to grow your business? We have set up a number of opportunities for you to learn how to get started:

ad:tech New York keynote: Getting Closer to Your Customers on Google+
Wednesday, November 9, 5:30pm - 6:15pm ET
Join Google�s Head of Social Advertising Products, Christian Oestlien as he maps out the company�s vision for putting people at the center of the web experience and the opportunities Google+ creates for marketers to engage customers in new, better ways. If you can�t make it in person, you can watch the live stream or follow the reaction by searching for #gplusbiz on Google+.

ad:tech New York booth
Wednesday November 9 (10am - 6pm), Thursday November 10 (10am - 4pm)
We�ll also have Google+ experts on hand at ad:tech to answer questions and help you create your own page. We�d love for you to stop by and meet the team!

Learn with Google Webinar: Getting Your Business on Google+
Wednesday November 16, 2pm ET. Register here.
Join our live webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+. Key topics that'll be covered include:

• Setting up a Google+ Page for your business
• Best practices and early use cases for using Google+
• Promoting your Google+ Page
• Improving the performance of your ads with +1 annotations

Help Desk Hangouts
Thursday November 17, 12pm - 3pm ET. Visit our Google+ Your Business page.
Still have questions? Talk face-to-face with a Google+ expert using our group video chat product, Hangouts. Learn technical tips, content strategies, and potential use cases for your business.

In the meantime, you can check out our Getting Started Guide on our Google+ Your Business site. To keep up to date on the latest tips, add the Google+ Your Business page to your circles.

Posted by Dan Friedman, Inside AdWords crew

Find your audience with the Google Display Network

Advertising is about getting your message in front of the right people. Whether you need to increase brand awareness or maximize ROI on direct response campaigns, your challenge continues to be about delivering the right message to the right person at the right time.

How can you do this intelligently, and at scale? Audience Solutions on the Google Display Network (GDN) provides the insight you need, connecting potential customers by with exactly what they are looking for -- when they are ready to buy.

Please join Google in our upcoming webinar to learn more about audience targeting strategies for your campaigns using Audience Solutions on the Google Display Network. We�ll discuss the following topics:

• Enhance search: Making the most of your search investment through Remarketing
• Deeper insights: Gaining insights about your current customers to expand your audience
• Extend reach: Reaching new audiences based on their interests and purchase intent
• ROI Optimization: Taking advantage of transparency and controls to optimize your campaigns

Register here for the webinar to be held on November 1st, 2011 at 10:00am PST / 12:00pm CST / 1:00pm EST. You can also preview a video of this invite here.

Posted by Lauren Barbato, Inside AdWords crew

Webinar: Display targeting strategies for direct response

On Thursday, August 4, we held a webinar about how to use today�s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:

• The "targeting toolbox" for direct response campaigns on the Google Display Network
• Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
• Tools, tips and best practices for maximizing ROI

For those of you who missed the webinar, a recording is now available, which you can watch below. You can also download the materials we covered here.

After watching the webinar, share your thoughts and engage with us by following us at @GoogleDisplay. We�d love to hear from you!

Posted by Lauren Barbato, Inside AdWords crew

Upcoming Webinar: Display targeting strategies for direct response

Contextual. Audience. Remarketing. Demographic. Marketers have many options when it comes to targeting their display campaigns. The emergence of these technologies has transformed display into a powerful direct response medium, delivering measurable performance at scale for marketers. But with the plethora of options to choose from, where do advertisers and agencies begin?

Please join Google for an upcoming webinar to learn more about how to approach targeting strategies for your campaigns on the Google Display Network. Specifically we�ll cover:

• The "targeting toolbox" for direct response campaigns
• Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
• Tools, tips and best practices for maximizing ROI for your campaigns

Register here for the webinar to be held on August 4, 2011 at 11:00am PST / 1:00pm CST / 2:00pm EST.

Posted by Lauren Barbato, Inside AdWords crew

Google�s Think Auto Event - Live Stream - June 21st

As vehicle shoppers make a resounding return to the auto market, Think Auto will arm advertisers with new ideas and tools to help capture these shoppers. The "constantly connected" lifestyle of today�s consumer affords greater opportunity to deliver relevant and engaging brand experiences. How do these new consumer behaviors apply to brand marketers' strategies today and in the future?

Tune in and find out as Google's Lorraine Twohill, VP of Global Marketing, introduces five concrete principles to drive both positive brand image and product usage.

• Live streaming begins on June 21, 2011, at 12:35 pm EDT
• Register here
• Following us? Use #thinkevents for this event

We'll reveal new insights on today's automotive shopper during the "Path to Purchase" section, which will uncover new consumer behavior during the vehicle shopping process.

Guy Kawasaki, the final keynote speaker and author of Enchantment, will surely excite the audience as he explores new thinking on influencing and igniting action, both through individual interactions and marketing at scale. Hope to see you there.

Posted by Dan Friedman, Inside AdWords crew

Webinar: Implementing the +1 Button

A few weeks ago, we launched the +1 button for your site, which can help your site stand out by making it easy for visitors to recommend your pages on Google search. As a result, the +1 button could bring more, better-qualified traffic from your search results and ads. But how do you make sure this experience is user friendly? Where should you position the +1 button? How do you make sure the correct URL is getting +1�d?

On Tuesday, June 21 at 3pm ET, please join Timothy Jordan, Google Developer Advocate, to learn how to best implement the +1 button on your site. He�ll talk about the technical implementation details as well as best practices to ensure the button has maximum impact. During the webinar, we�ll review the topics below and save time for Q&A:

• Getting started
• Best practices
• Advanced options
• Measurement

If you'd like to attend, please register here. For more information on how the +1 button affects your ads, visit Ad Innovations.

Posted by Dan Friedman, Inside AdWords Crew

This Wednesday, Attend a Live Online Webinar on AdWords Campaign Experiments

We�d like to invite you to our first live, interactive webinar on AdWords Campaign Experiments this Wednesday, June 15 from 9 to 10 am PDT.

In case you�re not already familiar with AdWords Campaign Experiments (ACE), it's a free tool in AdWords that helps you test and precisely measure the impact of changes to your keywords, bids, ads, ad groups, placements, and more. ACE reduces the guesswork and potential risk involved with making changes to your campaign. Its split-testing approach gives you valid measurements regardless of external changes in demand, competitor movements, or other sales and marketing activity.
Our live webinar will provide you with:

• an introduction to ACE
• a description of ACE�s primary benefits over traditional methods of testing and optimization
• a list of campaign elements you can test
• best practices for using ACE
• ACE success stories from AdWords advertisers like you

Don�t miss out on this opportunity to learn about ACE and ask our team questions - live! Register now to participate and see you Wednesday!

Posted by Dan Friedman, Inside AdWords crew

5 New AdWords Campaign Experiments Demo Videos

A number of advertisers have told us that they want to try AdWords Campaign Experiments (ACE), but they�re not sure what to test. If you�re one of these advertisers, we�ve just created five demo videos that walk you through some example experiments you might want to try.

With our new videos, you can learn how to divide your experiment into control and experiment groups as well as how to run these four experiment types:

• Keyword match types (e.g., How does adding a modified broad match keyword affect my account?)
• Bids (e.g., What happens if I increase my bids by 10%?)
• Ad creatives (e.g., How does new ad text and a new display URL affect my performance?)
• Ad groups (e.g., Does a broader or more tightly themed ad group structure work better for me?)

We hope these videos help inspire you to run experiments in ACE! In case you need a refresher on how to set up your first experiment, watch our step-by-step video guides here.



Posted by Nathania Lozada, Inside AdWords crew

Learn about media planning in a live course in the AdWords Online Classroom (UK)

This Wednesday, May 18th, we�ll be hosting a live, online course on media planning in our AdWords Online Classroom (UK). The course will highlight the best practices of media planning and focus on how to create and execute a successful media plan. Topics covered will include how to determine your marketing strategy, how to set your advertising and campaign goals, and how to target your audience. We'll show two examples of different marketing strategies and campaign set ups, including new customer acquisition and building a loyalty loop with existing customers.

The course will be delivered by an Online Media Specialist and will last for approximately one hour, including time for Q&A. It will take place on Wednesday, Mayhttp://www.blogger.com/img/blank.gif 18th, 2011, from 3 pm to 4 pm BST.

If you�re interested, make sure to sign up now!

And make sure to visit our AdWords Online Classroom for additional live and on-demand courses.


Posted by Nathania Lozada, Inside AdWords crew

Live online webinar on �Advanced Optimisation for the Google Display Network�

On Wednesday, May 11th, we�ll be holding a live and interactive webinar about optimising AdWords for the Google Display Network.

The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.

This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools�such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting�that will help you in the optimisation process. We�ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.

The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!


Posted by Nathania Lozada, Inside AdWords crew

Live webinar: �Measuring Your Success with AdWords Conversion Tracking�

On Wednesday, April 27th, we�ll be holding a live and interactive webinar to help you learn about Conversion Tracking in your AdWords account. As you may already know, Converison Tracking is a tool in AdWords that helps you measure how effective your ads and keywords are for driving sales. It does this by showing you what happens after a user clicks on your ad, allowing you to see which keywords are helping you meet your specific goals

First decide what's valuable on your site, such as a purchase or sign-up. Then track which of your keywords lead users to these important actions, known as conversions. In this live webinar, we�ll take you through the basic setup and help you analyse your reports so you can identify which keywords and ads are resulting in the most leads or conversions on your website. We�ll also look at some more advanced features like Conversion Optimizer and Search Funnels that will help you to get the most from your AdWords account.

Our webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, April 27th from 3pm to 4pm (BST/GMT+1), so if you want to make your website work for you, make sure to sign up now!

Posted by Dan Friedman, Inside AdWords crew

Make your website work! Learn how to improve online conversions in a live webinar

On Wednesday, April 20th, we�ll be holding a live and interactive webinar to discuss the top tips for improving your website's ability to convert visitors into sales. We'll highlight common areas for you to examine in order to improve website performance. We�ll also identify some free tools that can help you diagnose what causes visitors to leave your site and test changes that will drive better results.

This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, April 20th from 3 pm to 4 pm (BST/GMT+1), so if you want to make your website work for you, make sure to sign up now!

Posted by Lisa Shieh, Inside AdWords crew

Free online webinar: Finding Your Audience - Targeting Ads By Topic

On Wednesday, April 13th, we�ll be holding a live and interactive webinar to teach you how to target your audience using Topic Targeting in AdWords.

Topic Targeting works by contextually targeting all pages about a specific category on the Google Display Network, so you can reach your target audience while they surf relevant pages.

During this live webinar, we�ll give an overview of the new Topic Targeting tab, explain how Topic Targeting works and show you how to set up your campaign.

This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, April 13th from 3 pm to 4 pm (BST/GMT+1)*, so make sure to sign up now!

* Due to Daylight Savings (clocks changing) in UK, please check your local time zone for correct equivalent time.


Posted by Nathania Lozada, Inside AdWords crew

Live online webinar on �Advanced Optimisation for the Google Display Network�

On Wednesday, March 23rd, we�ll be holding a live and interactive webinar about optimising AdWords for the Display Network.

The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.

This live webinar will give recommendations on how you can structure your Google Display Network campaigns, as well as provide various optimisation tips and tools such as advanced bidding options, interest category marketing, and reporting that will help you in the optimisation process.

This webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, March 23rd, 2011, from 3 pm to 4 pm GMT, 7 am to 8 am PST, so make sure to sign up now!



Posted by Nathania Lozada, Inside AdWords crew